![]() ![]() While Tweeten adopts the same minimalist design of TweetDeck, its main drawcard is its customisability. ![]() Though both applications currently lack a mobile version, the size of TweetDeck and Tweeten’s dashboard demands sufficient screen space to keep track of your Twitter marketing content. Tweeten “removes the unnecessary noise and keeps you updated in real-time” by building off of TweetDeck. TweetDeck not only enhances the way businesses create and schedule content but how they gauge reactions in the Twitterverse. On top of this, you can add as many TweetDeck columns as you wish. TweetDeck centralises your business’ Twitter accounts while helping you “reach your audiences and discover the best of Twitter.” As it is owned by Twitter, there are very few hiccups between both interfaces, and it has advanced social listening functions. Both applications act as your very own Twitter command centre to schedule and post content in one place as well as stay on top of business trends by organising tweets and hashtags into manageable columns. Fortunately, the free Twitter dashboard applications, TweetDeck and Tweeten, make this a reality. But businesses, particularly now, want to optimise their online reach with as little pinch to the pocket as possible. The key to social media marketing is taking control of your social media, not letting it control you. What social media marketing is really about Staying on top of current trends is important, so too is enhancing how you use Twitter to publish content and market your brand. Therefore, it is one of the most useful networks for digital marketing. There’s a reason why around one quarter of all verified Twitter accounts are journalists: Twitter is a great online platform to keep abreast of what’s going on in the world. ![]()
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